Paid ads & creative that supercharges⚡your ecom brand!

Paid ads & creative that supercharges⚡your ecom brand!

Fractional CMO's for hire for 7+ figure eCommerce brands that want to profitably scale to 8 figures.

Fractional CMO's for hire for 7+ figure eCommerce brands that want to profitably scale to 8 figures.

Over 200+ Five Star Reviews

Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.

Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.

0

+

Clients Scaled

We've worked with over 100 brands in almost every niche under the sun!

0

+

Clients Scaled

We've worked with over 100 brands in almost every niche under the sun!

+

100

Clients Scaled

We've worked with over 100 brands in almost every niche under the sun!

0

x

ROI

On average our clients see a 5.6x ROI from our ads.

0

x

ROI

On average our clients see a 5.6x ROI from our ads.

x

5.6

ROI

On average our clients see a 5.6x ROI from our ads.

0

$M

Adspend

Around $50M adspend across Google, Meta & YouTube ads.

0

$M

Adspend

Around $50M adspend across Google, Meta & YouTube ads.

$M

50

Adspend

Around $50M adspend across Google, Meta & YouTube ads.

Benefits

See why partnering with us is the smartest move.

Benefits

See why partnering with us is the smartest move.

We don’t just work together—we grow together.

We don’t just work together—we grow together.

Our services

Services designed to help your brand shine brighter.

Our services

Services designed to help your brand shine brighter.

Google Ads

What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.

Media Buying

Performance Max

Shopping Ads

Keyword Research

Competitor Research

Search Ads

YouTube Ads

Hide Details

What’s Included:

Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.

  • Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.

  • YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.

  • Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.

  • Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.

  • Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.

  • Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.

Google Ads

What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.

Media Buying

Performance Max

Shopping Ads

Keyword Research

Competitor Research

Search Ads

YouTube Ads

Hide Details

What’s Included:

Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.

  • Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.

  • YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.

  • Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.

  • Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.

  • Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.

  • Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.

Meta Ads

We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.

Dynamic Creative

CBO Structure

Creative Analysis

Budget Scaling

Pixel Setup

Hide Details

What’s Included:

Ad Account Structure: Strategic campaign architecture optimized for scalable cold traffic acquisition, with proper budget allocation across objectives.

  • Creative Strategy: Data-driven creative direction for both image and video assets, including hook development and testing frameworks.

  • Custom Audiences: Advanced audience building using your customer data, lookalikes, and engagement segments for precise targeting.

  • Full-Funnel Approach: Strategic campaigns across awareness, consideration, and conversion stages to maximize ROAS.

  • Dynamic Product Ads: Retargeting infrastructure including catalog setup, dynamic creative optimization, and abandoned cart campaigns.

  • Testing Framework: Systematic creative and audience testing methodology to continuously improve performance.

  • Analytics & Reporting: Weekly performance updates, advanced attribution tracking, and strategic recommendations.

  • Platform Coverage: Complete coverage across Facebook, Instagram, Stories, and Reels placements.

Meta Ads

We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.

Dynamic Creative

CBO Structure

Creative Analysis

Budget Scaling

Pixel Setup

Hide Details

What’s Included:

Ad Account Structure: Strategic campaign architecture optimized for scalable cold traffic acquisition, with proper budget allocation across objectives.

  • Creative Strategy: Data-driven creative direction for both image and video assets, including hook development and testing frameworks.

  • Custom Audiences: Advanced audience building using your customer data, lookalikes, and engagement segments for precise targeting.

  • Full-Funnel Approach: Strategic campaigns across awareness, consideration, and conversion stages to maximize ROAS.

  • Dynamic Product Ads: Retargeting infrastructure including catalog setup, dynamic creative optimization, and abandoned cart campaigns.

  • Testing Framework: Systematic creative and audience testing methodology to continuously improve performance.

  • Analytics & Reporting: Weekly performance updates, advanced attribution tracking, and strategic recommendations.

  • Platform Coverage: Complete coverage across Facebook, Instagram, Stories, and Reels placements.

Creative

UGC, statics, podcast ads, GIFS and everything in between. Using our A* creative team as well as our physical London studio, we shoot your brand's products in their best light, fueled by our background as media buyers and a deep understanding of your customer profile.

UGC Videos

Static Ads

GIF Ads

Podcast Ads

Studio Ads

Raw Ads

View Details

Email Marketing

New customers are expensive. We build world class retention systems to help you keep them. Without good email marketing, your marketing dollars won't go nearly as far. We design all our emails in house and offer world class account management. Book a call to go through our case studies.

Account Management

Email Design

Copywriting

Deliverability

View Details

View Details

View Details

  • They're smashing it for my brand!

  • George and his team will take very good care of you.

  • They've increased our spend by over 20x!

  • It’s been incredible guys. We’re very happy.

  • Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.

Our Portfolio

Explore the projects where we played, experimented, and built something amazing.

Our Portfolio

Explore the projects where we played, experimented, and built something amazing.

Google Ads

YouTube ads

CREATIVE

Pony Jet - From 0 To Hero

Google Ads

YouTube ads

CREATIVE

Pony Jet - From 0 To Hero

Google ads

meta ads

CREATIVE

Crazy Compression - Unlocking a New Acquisition Channel

Google ads

meta ads

CREATIVE

Crazy Compression - Unlocking a New Acquisition Channel

UX Research

UI Design

Framer Development

Content Strategy

SEO & Performance

Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.

UX Research

UI Design

Framer Development

Content Strategy

SEO & Performance

Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.

Our Offers

Work with us - in whatever way makes sense to you.

Our Offers

Work with us - in whatever way makes sense to you.

1

Monthly management

Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.

2

One time setup

Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.

3

Personalised consulting

Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.

1

Monthly management

Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.

2

One time setup

Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.

3

Personalised consulting

Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.

1

Monthly management

Let us take the reigns and manage Meta, Google & Creative (our 'full house' package) on a month to month basis. Alternatively, hire us to just manage one of those channels. Or two. Whatever works for you.

2

One time setup

Not a fan of recurring monthly fees? No worries, for a one time payment we can setup your Google or Meta ads account with an optimal account structure within just 7 days. From there, you can hand it off to your in-house team or use one of our industry leading courses to manage the ads yourself.

3

Personalised consulting

Already got a stellar in-house team and a set up ad account? We've got something for you. Try our personalised consulting where we coach you or your team on cutting edge Google, Meta or creative strategies working for our 100+ clients right now.

Creatives

See

some

of

our

top

performing

UGC

creatives!

Our differences

While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.

Our differences

While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.

Others

Cheap media buyers

Cheap media buyers

Slow communication

Slow communication

Optimise for ROAS

Optimise for ROAS

6-12 month contracts

6-12 month contracts

One-Time Campaigners

One-Time Campaigners

% of adspend pricing

% of adspend pricing

Outdated Methods

Outdated Methods

Limited Scope

Limited Scope

Just Another Client

Just Another Client

Paid House

Fractional CMO's

Fractional CMO's

Avg. Response Time < 30 mins

Avg. Response Time < 30 mins

Optimise for profit

Optimise for profit

Month to month agreements

Month to month agreements

Long-Term Partners

Long-Term Partners

Flat monthly retainers

Flat monthly retainers

Internal Tools

Internal Tools

Full-Service Experts

Full-Service Experts

Passion & Care

Passion & Care

Client Stories

Hear

stories

straight

from

the

people

we

helped!

"

"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."

Nate Banks

Founder, Crazy Compression

"

"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."

Nate Banks

Founder, Crazy Compression

"

"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."

Nate Banks

Founder, Crazy Compression

"

"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."

Jake Ellis

Founder, Cadena Jewellery

"

"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."

Jake Ellis

Founder, Cadena Jewellery

"

"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."

Jake Ellis

Founder, Cadena Jewellery

"

"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."

Camilla Bazzanti

Cofounder, Silverette

"

"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."

Camilla Bazzanti

Cofounder, Silverette

"

"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."

Camilla Bazzanti

Cofounder, Silverette

"

"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"

Toby Gilbey

Co-Founder, Pet Jet

"

"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"

Toby Gilbey

Co-Founder, Pet Jet

"

"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"

Toby Gilbey

Co-Founder, Pet Jet

"

"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."

Gianluca Farone

Founder, Njord Gear

"

"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."

Gianluca Farone

Founder, Njord Gear

"

"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."

Gianluca Farone

Founder, Njord Gear

"

"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."

Tom Trow

Cofounder, Bazoo

"

"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."

Tom Trow

Cofounder, Bazoo

"

"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."

Tom Trow

Cofounder, Bazoo

Nate Banks

Founder, Crazy Compression

Nate Banks

Founder, Crazy Compression

Toby Gilbey

Cofounder, Petjet

Toby Gilbey

Cofounder, Petjet

Pricing Plans

Affordable, transparent pricing tailored to your business—because every detail matters!

Pricing Plans

Affordable, transparent pricing tailored to your business—because every detail matters!

Media Buying

$2K

$209

/month

No monthly minimums.

Small to medium-sized businesses looking to build and sustain a consistent online presence without the hassle.

Media Buying

$2K

$209

/month

No monthly minimums.

Small to medium-sized businesses looking to build and sustain a consistent online presence without the hassle.

Market research

Market research

Technical setup

Technical setup

Campaign creation

Campaign creation

Daily optimisations

Daily optimisations

Weekly reports

Weekly reports

Monthly strategy calls

Monthly strategy calls

Scaling & iteration

Scaling & iteration

Creatives

$4K

$299

/month

Cancel or pause anytime

Businesses aiming to improve visibility and climb search engine rankings steadily.

Creatives

$4K

$299

/month

Cancel or pause anytime

Businesses aiming to improve visibility and climb search engine rankings steadily.

10x batches of UGC per month

10x batches of UGC per month

New batch of statics per week

New batch of statics per week

Market research

Market research

Creative briefs

Creative briefs

Analytical iteration

Analytical iteration

Consulting

$500

$299

/session

Entrepreneurs, startups, and businesses ready to establish or refresh their brand identity with a cohesive, professional, and standout image.

Consulting

$500

$299

/session

Entrepreneurs, startups, and businesses ready to establish or refresh their brand identity with a cohesive, professional, and standout image.

1-1 hour long sessions

1-1 hour long sessions

Ad account audits

Ad account audits

Dedicated slack channel

Dedicated slack channel

Access to our Google ads course (worth $1k)

Access to our Google ads course (worth $1k)

Direct access to our CEO & founder

Direct access to our CEO & founder

One time setup

$3K

$299

one time fee

Businesses with unique needs that require a customized, holistic approach to their digital strategy.

One time setup

$3K

$299

one time fee

Businesses with unique needs that require a customized, holistic approach to their digital strategy.

Setup & launched in 7 days

Setup & launched in 7 days

Management for a further 30 days

Management for a further 30 days

1 hour hand-off call

1 hour hand-off call

Access to our Google ads course (worth $1k)

Access to our Google ads course (worth $1k)

Weekly reports

Weekly reports

Daily optimisations

Daily optimisations

Slack connect for 30+ days

Slack connect for 30+ days

Pricing Plans

Affordable, transparent pricing tailored to your business—because every detail matters!

Media Buying

$2K

$209

/month

No monthly minimums.

Small to medium-sized businesses looking to build and sustain a consistent online presence without the hassle.

Market research

Technical setup

Campaign creation

Daily optimisations

Weekly reports

Monthly strategy calls

Scaling & iteration

Creatives

$4K

$299

/month

Cancel or pause anytime

Businesses aiming to improve visibility and climb search engine rankings steadily.

10x batches of UGC per month

New batch of statics per week

Market research

Creative briefs

Analytical iteration

Consulting

$500

$299

/session

Entrepreneurs, startups, and businesses ready to establish or refresh their brand identity with a cohesive, professional, and standout image.

1-1 hour long sessions

Ad account audits

Dedicated slack channel

Access to our Google ads course (worth $1k)

Direct access to our CEO & founder

One time setup

$3K

$299

one time fee

Businesses with unique needs that require a customized, holistic approach to their digital strategy.

Setup & launched in 7 days

Management for a further 30 days

1 hour hand-off call

Access to our Google ads course (worth $1k)

Weekly reports

Daily optimisations

Slack connect for 30+ days

About us

We are a performance marketing agency specializing in Google and Meta ads, with a proven system that's generated millions in revenue for over 100 ecommerce brands.

We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to £270k/month on Google to maintaining profitable Meta ROAS at scale, we help ecommerce brands diversify their acquisition channels and grow sustainably.

Let's scale your brand across platforms.

Chief Scaler

George Clements

Founder & CEO

Chief Scaler

George Clements

Founder & CEO

SMOOTH CRIMINAL

Oliver Gerrard

Head of Growth

SMOOTH CRIMINAL

Oliver Gerrard

Head of Growth

Tech Alchemist

Kamran Syed

Head of Operations

Tech Alchemist

Kamran Syed

Head of Operations

You can be here

We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.

Join Our Team

About us

We are a performance marketing agency specializing in Google and Meta ads, with a proven system that's generated millions in revenue for over 100 ecommerce brands.

We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to £270k/month on Google to maintaining profitable Meta ROAS at scale, we help ecommerce brands diversify their acquisition channels and grow sustainably.

Let's scale your brand across platforms.

Chief Scaler

George Clements

Founder & CEO

SMOOTH CRIMINAL

Oliver Gerrard

Head of Growth

Tech Alchemist

Kamran Syed

Head of Operations

You can be here

We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.

Join Our Team

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

What do I need to get started?

Simply book a call with one of our directors. We'll analyse the marketing setup of your eCommerce brand, and suggest a solution that is the best fit for your needs.

Do you offer prior ad account audits?

We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.

How long do clients typically stay with you?

We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.

Do you offer any guarantees?

No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.

What is a fractional CMO?

We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.

What do I need to get started?

Simply book a call with one of our directors. We'll analyse the marketing setup of your eCommerce brand, and suggest a solution that is the best fit for your needs.

Do you offer prior ad account audits?

We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.

How long do clients typically stay with you?

We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.

Do you offer any guarantees?

No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.

What is a fractional CMO?

We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.