Fractional Google Ads department for eCommerce brands 🌎 scaling to 8+ figures.
We don't just run ads - we help your business grow through award winning performance marketing services.
Book a call
Over 200+ Five Star Reviews
Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.
+
100
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
+
100
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
x
5.6
ROI
On average our clients see a 5.6x ROI from our ads.
x
5.6
ROI
On average our clients see a 5.6x ROI from our ads.
$M
50
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
$M
50
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
We don’t just work together—we grow together.
Book your call - and get the marketing clarity you need.
Services
We've generated $100m for brands with these channels
We see marketing as a whole — that’s why our services are built to cover every stage of the funnel and scale your brand end-to-end.
Services
We've generated $100m for brands with these channels
We see marketing as a whole — that’s why our services are built to cover every stage of the funnel and scale your brand end-to-end.
Google Ads
What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.
Media Buying
Performance Max
Shopping Ads
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.
Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.
YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.
Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.
Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.
Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.
Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.
Google Ads
What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.
Media Buying
Performance Max
Shopping Ads
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.
Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.
YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.
Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.
Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.
Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.
Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.
YouTube Ads
We fuel your top-of-funnel growth through high-performing YouTube ads, powered by direct response creative that turns viewers into buyers. Our data-driven creative process focuses on hooks and narratives that drive action, not just awareness. By capturing attention on the world's second-largest search engine, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.Retry
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What's Included:
High-Intent Campaign Architecture We build campaigns to win — with structures optimized for cold traffic scale, intelligent budget allocation, and conversion-first objectives.
Direct Response Video Strategy Custom creative direction rooted in performance. We develop attention-grabbing hooks, high-converting narratives, and testable formats across skippable, non-skippable, and short-form video.
Advanced Audience Targeting We leverage your first-party data, customer match lists, and in-market signals to build full-funnel audiences that convert — cold to warm to hot.
Full-Funnel Ad Systems Your entire buyer journey mapped in campaigns: awareness, consideration, retargeting, and post-purchase. Built to maximize LTV and ROAS.
Dynamic Product Campaigns We deploy advanced Shopping and feed-based strategies — dynamic creative, abandoned cart sequences, and product-based remarketing — tailored to your product range and purchase cycle.
Always-On Testing Framework Our internal testing process runs continuous iterations on creative hooks, CTAs, and audiences — optimizing for performance and stability at scale.
Performance Intelligence & Reporting Weekly reporting with clear ROI analysis, creative feedback, and strategic direction — so you always know what's working and what's next.
Omni-Placement Coverage We run paid traffic across YouTube In-Stream, YouTube Shorts, Discovery ads, and the Google Display Network — ensuring your message reaches customers throughout their viewing journey.
YouTube Ads
We fuel your top-of-funnel growth through high-performing YouTube ads, powered by direct response creative that turns viewers into buyers. Our data-driven creative process focuses on hooks and narratives that drive action, not just awareness. By capturing attention on the world's second-largest search engine, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.Retry
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What's Included:
High-Intent Campaign Architecture We build campaigns to win — with structures optimized for cold traffic scale, intelligent budget allocation, and conversion-first objectives.
Direct Response Video Strategy Custom creative direction rooted in performance. We develop attention-grabbing hooks, high-converting narratives, and testable formats across skippable, non-skippable, and short-form video.
Advanced Audience Targeting We leverage your first-party data, customer match lists, and in-market signals to build full-funnel audiences that convert — cold to warm to hot.
Full-Funnel Ad Systems Your entire buyer journey mapped in campaigns: awareness, consideration, retargeting, and post-purchase. Built to maximize LTV and ROAS.
Dynamic Product Campaigns We deploy advanced Shopping and feed-based strategies — dynamic creative, abandoned cart sequences, and product-based remarketing — tailored to your product range and purchase cycle.
Always-On Testing Framework Our internal testing process runs continuous iterations on creative hooks, CTAs, and audiences — optimizing for performance and stability at scale.
Performance Intelligence & Reporting Weekly reporting with clear ROI analysis, creative feedback, and strategic direction — so you always know what's working and what's next.
Omni-Placement Coverage We run paid traffic across YouTube In-Stream, YouTube Shorts, Discovery ads, and the Google Display Network — ensuring your message reaches customers throughout their viewing journey.
Case Studies
Explore the projects where we played, experimented, and built something amazing.
Real brands. Real numbers. Here’s how our strategies turned experiments into measurable growth.
Case Studies
Explore the projects where we played, experimented, and built something amazing.
Real brands. Real numbers. Here’s how our strategies turned experiments into measurable growth.
Google Ads
YouTube ads
CREATIVE
Pony Jet - From 0 To Hero
Google Ads
YouTube ads
CREATIVE
Pony Jet - From 0 To Hero
Google ads
meta ads
CREATIVE
Crazy Compression - Unlocking a New Acquisition Channel
Google ads
meta ads
CREATIVE
Crazy Compression - Unlocking a New Acquisition Channel
Google Ads
YouTube Ads
Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.
Google Ads
YouTube Ads
Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.
They're smashing it for my brand!
They've increased our spend by over 20x!
George and his team will take very good care of you.
It’s been incredible guys. We’re very happy.
Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.
Working with us
Here's the kicker - we're not your usual agency.
You can engage us in a variety of ways depending on where your eCommerce brand is at. These range from done-for-you services, done-with-you coaching and do-it-yourself courses.
Working with us
Here's the kicker - we're not your usual agency.
You can engage us in a variety of ways depending on where your eCommerce brand is at. These range from done-for-you services, done-with-you coaching and do-it-yourself courses.
1
Done For You
Let us take the reigns and manage your ads or email for you on a month to month basis. We'll feel like we're part of your own in-house team. Book a call to find out more.
2
One Time Projects
You can engage us in a variety of one time projects that we offer which can help level your marketing up, all for a one time fee.
3
Coaching
We offer expert 1-1 coaching which weekly coaching calls, slack comms, audits and course material on any of the above services. Book a call to find out more.
1
Done For You
Let us take the reigns and manage your ads or email for you on a month to month basis. We'll feel like we're part of your own in-house team. Book a call to find out more.
2
One Time Projects
You can engage us in a variety of one time projects that we offer which can help level your marketing up, all for a one time fee.
3
Coaching
We offer expert 1-1 coaching which weekly coaching calls, slack comms, audits and course material on any of the above services. Book a call to find out more.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
We combine elite creative, full-funnel strategy, and hands-on coaching to give your brand more than just ‘ads’ — we give it momentum.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
We combine elite creative, full-funnel strategy, and hands-on coaching to give your brand more than just ‘ads’ — we give it momentum.
Others
Cheap media buyers
Cheap media buyers
Slow communication
Slow communication
Optimise for ROAS
Optimise for ROAS
6-12 month contracts
6-12 month contracts
One-Time Campaigners
One-Time Campaigners
% of adspend pricing
% of adspend pricing
Outdated Methods
Outdated Methods
Limited Scope
Limited Scope
Just Another Client
Just Another Client
Paid House
Fractional CMO's
Fractional CMO's
Avg. Response Time < 30 mins
Avg. Response Time < 30 mins
Optimise for profit
Optimise for profit
Month to month agreements
Month to month agreements
Long-Term Partners
Long-Term Partners
Flat monthly retainers
Flat monthly retainers
Internal Tools
Internal Tools
Full-Service Experts
Full-Service Experts
Passion & Care
Passion & Care
Client Stories
Hear
stories
straight
from
the
people
we
helped!
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
Nate Banks
Founder, Crazy Compression
Nate Banks
Founder, Crazy Compression
Toby Gilbey
Cofounder, Petjet
Toby Gilbey
Cofounder, Petjet
Matthew Grobman
Co-Founder, Pottymints
Matthew Grobman
Co-Founder, Pottymints
Mike Browne
Founder, Healix Infrared
Mike Browne
Founder, Healix Infrared
About us
We are a performance marketing agency specializing in Google ads, with a proven system that's generated millions in revenue for over 100 brands.
We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to $1m/month to maintaining profitable ROAS at scale, we help brands diversify their acquisition channels and grow sustainably.
Let's scale your brand across platforms.
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
Ads Alchemist
Dean Largaespada
Ads Lead
Ads Alchemist
Dean Largaespada
Ads Lead
Email Wizard
Elrize Erasmus
Retention Lead Lead
Email Wizard
Elrize Erasmus
Retention Lead Lead
You can be here
We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.
Join Our Team
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
Fractional Google Ads department for eCommerce brands 🌎 scaling to 8+ figures.
We don't just run ads - we help your business grow through award winning performance marketing services.
Book a call
Over 200+ Five Star Reviews
Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.
+
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
+
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
x
ROI
On average our clients see a 5.6x ROI from our ads.
x
ROI
On average our clients see a 5.6x ROI from our ads.
$M
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
$M
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
We don’t just work together—we grow together.
Book your call - and get the marketing clarity you need.
Services
We've generated $100m for brands with these channels
We see marketing as a whole — that’s why our services are built to cover every stage of the funnel and scale your brand end-to-end.
Services
We've generated $100m for brands with these channels
We see marketing as a whole — that’s why our services are built to cover every stage of the funnel and scale your brand end-to-end.
Google Ads
What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.
Media Buying
Performance Max
Shopping Ads
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.
Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.
YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.
Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.
Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.
Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.
Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.
Google Ads
What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.
Media Buying
Performance Max
Shopping Ads
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.
Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.
YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.
Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.
Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.
Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.
Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.
YouTube Ads
We fuel your top-of-funnel growth through high-performing YouTube ads, powered by direct response creative that turns viewers into buyers. Our data-driven creative process focuses on hooks and narratives that drive action, not just awareness. By capturing attention on the world's second-largest search engine, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.Retry
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What's Included:
High-Intent Campaign Architecture We build campaigns to win — with structures optimized for cold traffic scale, intelligent budget allocation, and conversion-first objectives.
Direct Response Video Strategy Custom creative direction rooted in performance. We develop attention-grabbing hooks, high-converting narratives, and testable formats across skippable, non-skippable, and short-form video.
Advanced Audience Targeting We leverage your first-party data, customer match lists, and in-market signals to build full-funnel audiences that convert — cold to warm to hot.
Full-Funnel Ad Systems Your entire buyer journey mapped in campaigns: awareness, consideration, retargeting, and post-purchase. Built to maximize LTV and ROAS.
Dynamic Product Campaigns We deploy advanced Shopping and feed-based strategies — dynamic creative, abandoned cart sequences, and product-based remarketing — tailored to your product range and purchase cycle.
Always-On Testing Framework Our internal testing process runs continuous iterations on creative hooks, CTAs, and audiences — optimizing for performance and stability at scale.
Performance Intelligence & Reporting Weekly reporting with clear ROI analysis, creative feedback, and strategic direction — so you always know what's working and what's next.
Omni-Placement Coverage We run paid traffic across YouTube In-Stream, YouTube Shorts, Discovery ads, and the Google Display Network — ensuring your message reaches customers throughout their viewing journey.
YouTube Ads
We fuel your top-of-funnel growth through high-performing YouTube ads, powered by direct response creative that turns viewers into buyers. Our data-driven creative process focuses on hooks and narratives that drive action, not just awareness. By capturing attention on the world's second-largest search engine, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.Retry
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What's Included:
High-Intent Campaign Architecture We build campaigns to win — with structures optimized for cold traffic scale, intelligent budget allocation, and conversion-first objectives.
Direct Response Video Strategy Custom creative direction rooted in performance. We develop attention-grabbing hooks, high-converting narratives, and testable formats across skippable, non-skippable, and short-form video.
Advanced Audience Targeting We leverage your first-party data, customer match lists, and in-market signals to build full-funnel audiences that convert — cold to warm to hot.
Full-Funnel Ad Systems Your entire buyer journey mapped in campaigns: awareness, consideration, retargeting, and post-purchase. Built to maximize LTV and ROAS.
Dynamic Product Campaigns We deploy advanced Shopping and feed-based strategies — dynamic creative, abandoned cart sequences, and product-based remarketing — tailored to your product range and purchase cycle.
Always-On Testing Framework Our internal testing process runs continuous iterations on creative hooks, CTAs, and audiences — optimizing for performance and stability at scale.
Performance Intelligence & Reporting Weekly reporting with clear ROI analysis, creative feedback, and strategic direction — so you always know what's working and what's next.
Omni-Placement Coverage We run paid traffic across YouTube In-Stream, YouTube Shorts, Discovery ads, and the Google Display Network — ensuring your message reaches customers throughout their viewing journey.
They're smashing it for my brand!
They've increased our spend by over 20x!
George and his team will take very good care of you.
It’s been incredible guys. We’re very happy.
Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.
Case Studies
Explore the projects where we played, experimented, and built something amazing.
Real brands. Real numbers. Here’s how our strategies turned experiments into measurable growth.
Case Studies
Explore the projects where we played, experimented, and built something amazing.
Real brands. Real numbers. Here’s how our strategies turned experiments into measurable growth.
Google Ads
YouTube ads
CREATIVE
Pony Jet - From 0 To Hero
Google Ads
YouTube ads
CREATIVE
Pony Jet - From 0 To Hero
Google ads
meta ads
CREATIVE
Crazy Compression - Unlocking a New Acquisition Channel
Google ads
meta ads
CREATIVE
Crazy Compression - Unlocking a New Acquisition Channel
Google Ads
YouTube Ads
Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.
Google Ads
YouTube Ads
Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.
Working with us
Here's the kicker - we're not your usual agency.
You can engage us in a variety of ways depending on where your eCommerce brand is at. These range from done-for-you services, done-with-you coaching and do-it-yourself courses.
Working with us
Here's the kicker - we're not your usual agency.
You can engage us in a variety of ways depending on where your eCommerce brand is at. These range from done-for-you services, done-with-you coaching and do-it-yourself courses.
1
Done For You
Let us take the reigns and manage your ads for you on a month to month basis. We'll feel like we're part of your own in-house team. Book a call to find out more.
2
One Time Projects
You can engage us in a variety of one time projects that we offer which can help level your marketing up, all for a one time fee.
3
Coaching
We offer expert 1-1 coaching which weekly coaching calls, slack comms, audits and course material on any of the above services. Book a call to find out more.
1
Done For You
Let us take the reigns and manage your ads for you on a month to month basis. We'll feel like we're part of your own in-house team. Book a call to find out more.
2
One Time Projects
You can engage us in a variety of one time projects that we offer which can help level your marketing up, all for a one time fee.
3
Coaching
We offer expert 1-1 coaching which weekly coaching calls, slack comms, audits and course material on any of the above services. Book a call to find out more.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
We combine elite creative, full-funnel strategy, and hands-on coaching to give your brand more than just ‘ads’ — we give it momentum.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
We combine elite creative, full-funnel strategy, and hands-on coaching to give your brand more than just ‘ads’ — we give it momentum.
Others
Cheap media buyers
Cheap media buyers
Slow communication
Slow communication
Optimise for ROAS
Optimise for ROAS
6-12 month contracts
6-12 month contracts
One-Time Campaigners
One-Time Campaigners
% of adspend pricing
% of adspend pricing
Outdated Methods
Outdated Methods
Limited Scope
Limited Scope
Just Another Client
Just Another Client
Paid House
Fractional CMO's
Fractional CMO's
Avg. Response Time < 30 mins
Avg. Response Time < 30 mins
Optimise for profit
Optimise for profit
Month to month agreements
Month to month agreements
Long-Term Partners
Long-Term Partners
Flat monthly retainers
Flat monthly retainers
Internal Tools
Internal Tools
Full-Service Experts
Full-Service Experts
Passion & Care
Passion & Care
Client Stories
Hear
stories
straight
from
the
people
we
helped!
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
Nate Banks
Founder, Crazy Compression
Nate Banks
Founder, Crazy Compression
Toby Gilbey
Cofounder, Petjet
Toby Gilbey
Cofounder, Petjet
Matthew Grobman
Co-Founder, Potty Mints
Matthew Grobman
Co-Founder, Potty Mints
Mike Browne
Founder, Healix Infrared
Mike Browne
Founder, Healix Infrared
About us
We are a performance marketing agency specializing in Google ads, with a proven system that's generated millions in revenue for over 100 brands.
We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to $1m/month to maintaining profitable ROAS at scale, we help brands diversify their acquisition channels and grow sustainably.
Let's scale your brand across platforms.
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
Ads Alchemist
Dean Largaespada
Ads Lead
Ads Alchemist
Dean Largaespada
Ads Lead
Email Wizard
Elrize Erasmus
Retention Lead Lead
Email Wizard
Elrize Erasmus
Retention Lead Lead
You can be here
We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.
Join Our Team
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.
Fractional Google Ads department for eCommerce brands 🌎 scaling to 8+ figures.
We don't just run ads - we help your business grow through award winning performance marketing services.
Book a call
Over 200+ Five Star Reviews
Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.
+
Clients Scaled
We've worked with over 100 brands in almost every niche under the sun!
x
ROI
On average our clients see a 5.6x ROI from our ads.
$M
Adspend
Around $50M adspend across Google, Meta & YouTube ads.
Book your call - and get the marketing clarity you need.
We don’t just work together—we grow together.
Services
We've generated $100m for brands with these channels
We see marketing as a whole — that’s why our services are built to cover every stage of the funnel and scale your brand end-to-end.
Google Ads
What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.
Media Buying
Performance Max
Shopping Ads
Keyword Research
Competitor Research
Search Ads
YouTube Ads
Hide Details
What’s Included:
Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.
Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.
YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.
Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.
Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.
Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.
Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.
YouTube Ads
We fuel your top-of-funnel growth through high-performing YouTube ads, powered by direct response creative that turns viewers into buyers. Our data-driven creative process focuses on hooks and narratives that drive action, not just awareness. By capturing attention on the world's second-largest search engine, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.Retry
Dynamic Creative
CBO Structure
Creative Analysis
Budget Scaling
Pixel Setup
Hide Details
What's Included:
High-Intent Campaign Architecture We build campaigns to win — with structures optimized for cold traffic scale, intelligent budget allocation, and conversion-first objectives.
Direct Response Video Strategy Custom creative direction rooted in performance. We develop attention-grabbing hooks, high-converting narratives, and testable formats across skippable, non-skippable, and short-form video.
Advanced Audience Targeting We leverage your first-party data, customer match lists, and in-market signals to build full-funnel audiences that convert — cold to warm to hot.
Full-Funnel Ad Systems Your entire buyer journey mapped in campaigns: awareness, consideration, retargeting, and post-purchase. Built to maximize LTV and ROAS.
Dynamic Product Campaigns We deploy advanced Shopping and feed-based strategies — dynamic creative, abandoned cart sequences, and product-based remarketing — tailored to your product range and purchase cycle.
Always-On Testing Framework Our internal testing process runs continuous iterations on creative hooks, CTAs, and audiences — optimizing for performance and stability at scale.
Performance Intelligence & Reporting Weekly reporting with clear ROI analysis, creative feedback, and strategic direction — so you always know what's working and what's next.
Omni-Placement Coverage We run paid traffic across YouTube In-Stream, YouTube Shorts, Discovery ads, and the Google Display Network — ensuring your message reaches customers throughout their viewing journey.
They're smashing it for my brand!
They've increased our spend by over 20x!
George and his team will take very good care of you.
It’s been incredible guys. We’re very happy.
Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.
Working with us
Here's the kicker - we're not your usual agency.
You can engage us in a variety of ways depending on where your eCommerce brand is at.
1
Monthly Service
Let us take the reigns and manage your ads for you on a month to month basis. We'll feel like we're part of your own in-house team. Book a call to find out more.
2
One Time Projects
You can engage us in a variety of one time projects that we offer which can help level your marketing up, all for a one time fee.
3
Coaching
We offer expert 1-1 coaching which weekly coaching calls, slack comms, audits and course material on any of the above services. Book a call to find out more.
Case Studies
Explore the projects where we played, experimented, and built something amazing.
Real brands. Real numbers. Here’s how our strategies turned experiments into measurable growth.
Google Ads
YouTube ads
CREATIVE
Pony Jet - From 0 To Hero
Google ads
meta ads
CREATIVE
Crazy Compression - Unlocking a New Acquisition Channel
Google Ads
YouTube Ads
Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
We combine elite creative, full-funnel strategy, and hands-on coaching to give your brand more than just ‘ads’ — we give it momentum.
Others
Cheap media buyers
Slow communication
Optimise for ROAS
6-12 month contracts
One-Time Campaigners
% of adspend pricing
Outdated Methods
Limited Scope
Just Another Client
Paid House
Fractional CMO's
Avg. Response Time < 30 mins
Optimise for profit
Month to month agreements
Long-Term Partners
Flat monthly retainers
Internal Tools
Full-Service Experts
Passion & Care
Client Stories
Hear
stories
straight
from
the
people
we
helped!
"
"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."
Nate Banks
Founder, Crazy Compression
"
"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."
Jake Ellis
Founder, Cadena Jewellery
"
"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."
Camilla Bazzanti
Cofounder, Silverette
"
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"
Toby Gilbey
Co-Founder, Pet Jet
"
"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."
Gianluca Farone
Founder, Njord Gear
"
"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."
Tom Trow
Cofounder, Bazoo
Nate Banks
Founder, Crazy Compression
Toby Gilbey
Cofounder, Petjet
Matthew Grobman
Co-Founder, Potty Mints
Mike Browne
Founder, Healix Infrared
About us
We are a performance marketing agency specializing in Google ads, with a proven system that's generated millions in revenue for over 100 brands.
We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to $1m/month to maintaining profitable ROAS at scale, we help brands diversify their acquisition channels and grow sustainably.
Let's scale your brand across platforms.
SMOOTH CRIMINAL
Oliver Gerrard
Head of Growth
Ads Alchemist
Dean Largaespada
Ads Lead
Email Wizard
Elrize Erasmus
Retention Lead
You can be here
We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.
Join Our Team
Frequently Asked Questions
FAQ It Up! Your curiosity meets our expertise—let’s clear things up!
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
What do I need to get started?
Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.
Do you offer prior ad account audits?
We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.
How long do clients typically stay with you?
We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.
Do you offer any guarantees?
No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.
What is a fractional CMO?
We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.