#1 Google ads first agency helping brands 🌎 scale to 8 figures.

We build world-class Google Ads systems — then scale your brand further with Meta, CRO, and email marketing.

Book a call

Over 200+ Five Star Reviews

  • Logo
  • Logo
  • Logo

Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.

+

100

Clients Scaled

We've worked with over 100 brands in almost every niche under the sun!

+

100

Clients Scaled

We've worked with over 100 brands in almost every niche under the sun!

x

5.6

ROI

On average our clients see a 5.6x ROI from our ads.

x

5.6

ROI

On average our clients see a 5.6x ROI from our ads.

$M

50

Adspend

Around $50M adspend across Google, Meta & YouTube ads.

$M

50

Adspend

Around $50M adspend across Google, Meta & YouTube ads.

We don’t just work together—we grow together.

Services

We've generated $100m for brands with these channels

We see marketing as a whole — that’s why our services are built to cover every stage of the funnel and scale your brand end-to-end.

Services

We've generated $100m for brands with these channels

We see marketing as a whole — that’s why our services are built to cover every stage of the funnel and scale your brand end-to-end.

Google Ads

What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.

Media Buying

Performance Max

Shopping Ads

Keyword Research

Competitor Research

Search Ads

YouTube Ads

Hide Details

What’s Included:

Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.

  • Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.

  • YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.

  • Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.

  • Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.

  • Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.

  • Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.

Google Ads

What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.

Media Buying

Performance Max

Shopping Ads

Keyword Research

Competitor Research

Search Ads

YouTube Ads

Hide Details

What’s Included:

Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.

  • Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.

  • YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.

  • Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.

  • Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.

  • Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.

  • Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.

Email Marketing

We craft and manage high-performing email campaigns and automated flows that turn subscribers into loyal customers. From product launches and promotions to lifecycle sequences like welcome, abandoned cart, post-purchase, and win-back flows—everything is designed to maximize customer LTV. Our background as media buyers gives us a performance-first edge, while our deep understanding of your customer profile ensures every send feels personal, relevant, and revenue-driven.

Flows

Campaigns

Audience Segmentation

Design

Copywriting

View Details

Email Marketing

We craft and manage high-performing email campaigns and automated flows that turn subscribers into loyal customers. From product launches and promotions to lifecycle sequences like welcome, abandoned cart, post-purchase, and win-back flows—everything is designed to maximize customer LTV. Our background as media buyers gives us a performance-first edge, while our deep understanding of your customer profile ensures every send feels personal, relevant, and revenue-driven.

Flows

Campaigns

Audience Segmentation

Design

Copywriting

View Details

Meta Ads

We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.

Dynamic Creative

CBO Structure

Creative Analysis

Budget Scaling

Pixel Setup

View Details

Meta Ads

We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.

Dynamic Creative

CBO Structure

Creative Analysis

Budget Scaling

Pixel Setup

View Details

CRO

We maximize the ROI of your paid ads by building high-converting product pages and landing pages designed to turn clicks into customers. Our conversion-driven process goes beyond aesthetics—every element is engineered to reduce friction, build trust, and drive action. By aligning page strategy with your ad campaigns, we make sure the traffic you pay for actually converts, compounding the impact of your media spend and fueling sustainable growth.

Landing Pages

Product Pages

UI / UX

Mobile Optimisation

View Details

CRO

We maximize the ROI of your paid ads by building high-converting product pages and landing pages designed to turn clicks into customers. Our conversion-driven process goes beyond aesthetics—every element is engineered to reduce friction, build trust, and drive action. By aligning page strategy with your ad campaigns, we make sure the traffic you pay for actually converts, compounding the impact of your media spend and fueling sustainable growth.

Landing Pages

Product Pages

UI / UX

Mobile Optimisation

View Details

Case Studies

Explore the projects where we played, experimented, and built something amazing.

Real brands. Real numbers. Here’s how our strategies turned experiments into measurable growth.

Case Studies

Explore the projects where we played, experimented, and built something amazing.

Real brands. Real numbers. Here’s how our strategies turned experiments into measurable growth.

Google Ads

YouTube ads

CREATIVE

Pony Jet - From 0 To Hero

Google Ads

YouTube ads

CREATIVE

Pony Jet - From 0 To Hero

Google ads

meta ads

CREATIVE

Crazy Compression - Unlocking a New Acquisition Channel

Google ads

meta ads

CREATIVE

Crazy Compression - Unlocking a New Acquisition Channel

Google Ads

YouTube Ads

Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.

Google Ads

YouTube Ads

Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.

  • They're smashing it for my brand!

  • They've increased our spend by over 20x!

  • George and his team will take very good care of you.

  • It’s been incredible guys. We’re very happy.

  • Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.

Working with us

Here's the kicker - we're not your usual agency.

You can engage us in a variety of ways depending on where your eCommerce brand is at. These range from done-for-you services, done-with-you coaching and do-it-yourself courses.

Working with us

Here's the kicker - we're not your usual agency.

You can engage us in a variety of ways depending on where your eCommerce brand is at. These range from done-for-you services, done-with-you coaching and do-it-yourself courses.

1

Done For You

Let us take the reigns and manage your ads or email for you on a month to month basis. We'll feel like we're part of your own in-house team. Book a call to find out more.

2

Done With You

Not a fan of paying a monthly agency retainer? No worries, we've got you covered. We also help brands with 1-1 coaching on Google and Meta ads or their email marketing. Book a call and select that you're interested in our 'coaching' service to find out more.

3

Become An Affiliate

Know eCom brands who need help with their marketing? We'll pay you $2,000 immediately upon a brand that you refer to us becoming a client. Book a call and select that you are interested in our affiliate program to find out more.

1

Done For You

Let us take the reigns and manage your ads or email for you on a month to month basis. We'll feel like we're part of your own in-house team. Book a call to find out more.

2

Done With You

Not a fan of paying a monthly agency retainer? No worries, we've got you covered. We also help brands with 1-1 coaching on Google and Meta ads or their email marketing. Book a call and select that you're interested in our 'coaching' service to find out more.

3

Become An Affiliate

Know eCom brands who need help with their marketing? We'll pay you $2,000 immediately upon a brand that you refer to us becoming a client. Book a call and select that you are interested in our affiliate program to find out more.

Our differences

While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.

We combine elite creative, full-funnel strategy, and hands-on coaching to give your brand more than just ‘ads’ — we give it momentum.

Our differences

While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.

We combine elite creative, full-funnel strategy, and hands-on coaching to give your brand more than just ‘ads’ — we give it momentum.

Others

Cheap media buyers

Cheap media buyers

Slow communication

Slow communication

Optimise for ROAS

Optimise for ROAS

6-12 month contracts

6-12 month contracts

One-Time Campaigners

One-Time Campaigners

% of adspend pricing

% of adspend pricing

Outdated Methods

Outdated Methods

Limited Scope

Limited Scope

Just Another Client

Just Another Client

Paid House

Fractional CMO's

Fractional CMO's

Avg. Response Time < 30 mins

Avg. Response Time < 30 mins

Optimise for profit

Optimise for profit

Month to month agreements

Month to month agreements

Long-Term Partners

Long-Term Partners

Flat monthly retainers

Flat monthly retainers

Internal Tools

Internal Tools

Full-Service Experts

Full-Service Experts

Passion & Care

Passion & Care

Client Stories

Hear

stories

straight

from

the

people

we

helped!

"

"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."

Nate Banks

Founder, Crazy Compression

"

"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."

Nate Banks

Founder, Crazy Compression

"

"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."

Jake Ellis

Founder, Cadena Jewellery

"

"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."

Jake Ellis

Founder, Cadena Jewellery

"

"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."

Camilla Bazzanti

Cofounder, Silverette

"

"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."

Camilla Bazzanti

Cofounder, Silverette

"

"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"

Toby Gilbey

Co-Founder, Pet Jet

"

"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"

Toby Gilbey

Co-Founder, Pet Jet

"

"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."

Gianluca Farone

Founder, Njord Gear

"

"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."

Gianluca Farone

Founder, Njord Gear

"

"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."

Tom Trow

Cofounder, Bazoo

"

"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."

Tom Trow

Cofounder, Bazoo

Nate Banks

Founder, Crazy Compression

Nate Banks

Founder, Crazy Compression

Toby Gilbey

Cofounder, Petjet

Toby Gilbey

Cofounder, Petjet

Matthew Grobman

Co-Founder, Pottymints

Matthew Grobman

Co-Founder, Pottymints

Mike Browne

Founder, Healix Infrared

Mike Browne

Founder, Healix Infrared

About us

We are a performance marketing agency specializing in Google ads, with a proven system that's generated millions in revenue for over 100 brands.

We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to $1m/month to maintaining profitable ROAS at scale, we help brands diversify their acquisition channels and grow sustainably.

Let's scale your brand across platforms.

Chief Scaler

George Clements

Founder & CEO

Chief Scaler

George Clements

Founder & CEO

SMOOTH CRIMINAL

Oliver Gerrard

Head of Growth

SMOOTH CRIMINAL

Oliver Gerrard

Head of Growth

Tech Alchemist

Kamran Syed

Head of Operations

Tech Alchemist

Kamran Syed

Head of Operations

You can be here

We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.

Join Our Team

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

What do I need to get started?

Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.

Do you offer prior ad account audits?

We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.

How long do clients typically stay with you?

We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.

Do you offer any guarantees?

No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.

What is a fractional CMO?

We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.

What do I need to get started?

Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.

Do you offer prior ad account audits?

We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.

How long do clients typically stay with you?

We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.

Do you offer any guarantees?

No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.

What is a fractional CMO?

We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.

#1 Google ads first agency helping brands 🌎 scale to 8 figures.

We build world-class Google Ads systems — then scale your brand further with Meta, CRO, and email marketing.

Book a call

Over 200+ Five Star Reviews

  • Logo
  • Logo
  • Logo

Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.

0

+

Clients Scaled

We've worked with over 100 brands in almost every niche under the sun!

0

+

Clients Scaled

We've worked with over 100 brands in almost every niche under the sun!

0

x

ROI

On average our clients see a 5.6x ROI from our ads.

0

x

ROI

On average our clients see a 5.6x ROI from our ads.

0

$M

Adspend

Around $50M adspend across Google, Meta & YouTube ads.

0

$M

Adspend

Around $50M adspend across Google, Meta & YouTube ads.

We don’t just work together—we grow together.

Services

We've generated $100m for brands with these channels

We see marketing as a whole — that’s why our services are built to cover every stage of the funnel and scale your brand end-to-end.

Services

We've generated $100m for brands with these channels

We see marketing as a whole — that’s why our services are built to cover every stage of the funnel and scale your brand end-to-end.

Google Ads

What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.

Media Buying

Performance Max

Shopping Ads

Keyword Research

Competitor Research

Search Ads

YouTube Ads

Hide Details

What’s Included:

Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.

  • Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.

  • YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.

  • Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.

  • Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.

  • Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.

  • Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.

Google Ads

What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.

Media Buying

Performance Max

Shopping Ads

Keyword Research

Competitor Research

Search Ads

YouTube Ads

Hide Details

What’s Included:

Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.

  • Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.

  • YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.

  • Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.

  • Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.

  • Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.

  • Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.

Meta Ads

We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.

Dynamic Creative

CBO Structure

Creative Analysis

Budget Scaling

Pixel Setup

View Details

Meta Ads

We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.

Dynamic Creative

CBO Structure

Creative Analysis

Budget Scaling

Pixel Setup

View Details

CRO

We maximize the ROI of your paid ads by building high-converting product pages and landing pages designed to turn clicks into customers. Our conversion-driven process goes beyond aesthetics—every element is engineered to reduce friction, build trust, and drive action. By aligning page strategy with your ad campaigns, we make sure the traffic you pay for actually converts, compounding the impact of your media spend and fueling sustainable growth.

Landing Pages

Product Pages

UI / UX

Mobile Optimisation

View Details

CRO

We maximize the ROI of your paid ads by building high-converting product pages and landing pages designed to turn clicks into customers. Our conversion-driven process goes beyond aesthetics—every element is engineered to reduce friction, build trust, and drive action. By aligning page strategy with your ad campaigns, we make sure the traffic you pay for actually converts, compounding the impact of your media spend and fueling sustainable growth.

Landing Pages

Product Pages

UI / UX

Mobile Optimisation

View Details

Email Marketing

We craft and manage high-performing email campaigns and automated flows that turn subscribers into loyal customers. From product launches and promotions to lifecycle sequences like welcome, abandoned cart, post-purchase, and win-back flows—everything is designed to maximize customer LTV. Our background as media buyers gives us a performance-first edge, while our deep understanding of your customer profile ensures every send feels personal, relevant, and revenue-driven.

Flows

Campaigns

Audience Segmentation

Design

Copywriting

View Details

Email Marketing

We craft and manage high-performing email campaigns and automated flows that turn subscribers into loyal customers. From product launches and promotions to lifecycle sequences like welcome, abandoned cart, post-purchase, and win-back flows—everything is designed to maximize customer LTV. Our background as media buyers gives us a performance-first edge, while our deep understanding of your customer profile ensures every send feels personal, relevant, and revenue-driven.

Flows

Campaigns

Audience Segmentation

Design

Copywriting

View Details

  • They're smashing it for my brand!

  • They've increased our spend by over 20x!

  • George and his team will take very good care of you.

  • It’s been incredible guys. We’re very happy.

  • Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.

Case Studies

Explore the projects where we played, experimented, and built something amazing.

Real brands. Real numbers. Here’s how our strategies turned experiments into measurable growth.

Case Studies

Explore the projects where we played, experimented, and built something amazing.

Real brands. Real numbers. Here’s how our strategies turned experiments into measurable growth.

Google Ads

YouTube ads

CREATIVE

Pony Jet - From 0 To Hero

Google Ads

YouTube ads

CREATIVE

Pony Jet - From 0 To Hero

Google ads

meta ads

CREATIVE

Crazy Compression - Unlocking a New Acquisition Channel

Google ads

meta ads

CREATIVE

Crazy Compression - Unlocking a New Acquisition Channel

Google Ads

YouTube Ads

Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.

Google Ads

YouTube Ads

Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.

Working with us

Here's the kicker - we're not your usual agency.

You can engage us in a variety of ways depending on where your eCommerce brand is at. These range from done-for-you services, done-with-you coaching and do-it-yourself courses.

Working with us

Here's the kicker - we're not your usual agency.

You can engage us in a variety of ways depending on where your eCommerce brand is at. These range from done-for-you services, done-with-you coaching and do-it-yourself courses.

1

Done For You

Let us take the reigns and manage your ads or email for you on a month to month basis. We'll feel like we're part of your own in-house team. Book a call to find out more.

2

Done With You

Not a fan of paying a monthly agency retainer? No worries, we've got you covered. We also help brands with 1-1 coaching on Google and Meta ads or their email marketing. Book a call and select that you're interested in our 'coaching' service to find out more.

3

Become An Affiliate

Know eCom brands who need help with their marketing? We'll pay you $2,000 immediately upon a brand that you refer to us becoming a client. Book a call and select that you are interested in our affiliate program to find out more.

1

Done For You

Let us take the reigns and manage your ads or email for you on a month to month basis. We'll feel like we're part of your own in-house team. Book a call to find out more.

2

Done With You

Not a fan of paying a monthly agency retainer? No worries, we've got you covered. We also help brands with 1-1 coaching on Google and Meta ads or their email marketing. Book a call and select that you're interested in our 'coaching' service to find out more.

3

Become An Affiliate

Know eCom brands who need help with their marketing? We'll pay you $2,000 immediately upon a brand that you refer to us becoming a client. Book a call and select that you are interested in our affiliate program to find out more.

Our differences

While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.

We combine elite creative, full-funnel strategy, and hands-on coaching to give your brand more than just ‘ads’ — we give it momentum.

Our differences

While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.

We combine elite creative, full-funnel strategy, and hands-on coaching to give your brand more than just ‘ads’ — we give it momentum.

Others

Cheap media buyers

Cheap media buyers

Slow communication

Slow communication

Optimise for ROAS

Optimise for ROAS

6-12 month contracts

6-12 month contracts

One-Time Campaigners

One-Time Campaigners

% of adspend pricing

% of adspend pricing

Outdated Methods

Outdated Methods

Limited Scope

Limited Scope

Just Another Client

Just Another Client

Paid House

Fractional CMO's

Fractional CMO's

Avg. Response Time < 30 mins

Avg. Response Time < 30 mins

Optimise for profit

Optimise for profit

Month to month agreements

Month to month agreements

Long-Term Partners

Long-Term Partners

Flat monthly retainers

Flat monthly retainers

Internal Tools

Internal Tools

Full-Service Experts

Full-Service Experts

Passion & Care

Passion & Care

Client Stories

Hear

stories

straight

from

the

people

we

helped!

"

"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."

Nate Banks

Founder, Crazy Compression

"

"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."

Nate Banks

Founder, Crazy Compression

"

"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."

Jake Ellis

Founder, Cadena Jewellery

"

"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."

Jake Ellis

Founder, Cadena Jewellery

"

"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."

Camilla Bazzanti

Cofounder, Silverette

"

"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."

Camilla Bazzanti

Cofounder, Silverette

"

"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"

Toby Gilbey

Co-Founder, Pet Jet

"

"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"

Toby Gilbey

Co-Founder, Pet Jet

"

"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."

Gianluca Farone

Founder, Njord Gear

"

"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."

Gianluca Farone

Founder, Njord Gear

"

"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."

Tom Trow

Cofounder, Bazoo

"

"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."

Tom Trow

Cofounder, Bazoo

Nate Banks

Founder, Crazy Compression

Nate Banks

Founder, Crazy Compression

Toby Gilbey

Cofounder, Petjet

Toby Gilbey

Cofounder, Petjet

Matthew Grobman

Co-Founder, Potty Mints

Matthew Grobman

Co-Founder, Potty Mints

Mike Browne

Founder, Healix Infrared

Mike Browne

Founder, Healix Infrared

About us

We are a performance marketing agency specializing in Google ads, with a proven system that's generated millions in revenue for over 100 brands.

We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to $1m/month to maintaining profitable ROAS at scale, we help brands diversify their acquisition channels and grow sustainably.

Let's scale your brand across platforms.

Chief Scaler

George Clements

Founder & CEO

Chief Scaler

George Clements

Founder & CEO

SMOOTH CRIMINAL

Oliver Gerrard

Head of Growth

SMOOTH CRIMINAL

Oliver Gerrard

Head of Growth

Tech Alchemist

Kamran Syed

Head of Operations

Tech Alchemist

Kamran Syed

Head of Operations

You can be here

We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.

Join Our Team

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

What do I need to get started?

Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.

Do you offer prior ad account audits?

We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.

How long do clients typically stay with you?

We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.

Do you offer any guarantees?

No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.

What is a fractional CMO?

We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.

What do I need to get started?

Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.

Do you offer prior ad account audits?

We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.

How long do clients typically stay with you?

We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.

Do you offer any guarantees?

No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.

What is a fractional CMO?

We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.

#1 Google ads first agency helping brands 🌎 scale to 8 figures.

We build world-class Google Ads systems — then scale your brand further with Meta, CRO, and email marketing.

Book a call

Over 200+ Five Star Reviews

  • Logo
  • Logo
  • Logo

Building brands, slashing CPA's, and redefining possibilities. Let’s grow your brand together.

0

+

Clients Scaled

We've worked with over 100 brands in almost every niche under the sun!

0

x

ROI

On average our clients see a 5.6x ROI from our ads.

0

$M

Adspend

Around $50M adspend across Google, Meta & YouTube ads.

We don’t just work together—we grow together.

Services

We've generated $100m for brands with these channels

We see marketing as a whole — that’s why our services are built to cover every stage of the funnel and scale your brand end-to-end.

Google Ads

What we're known for. As 'The Paid Search' co. we were pioneers in the Google ads space. Google is where your investment in social truly pays off. Through precision-targeted Google campaigns, we capture the high-intent traffic your Meta ads generate. When customers search for your brand or products, we're there with optimized shopping ads, strategic search campaigns, and powerful YouTube content. By mastering Google's high-intent platform, we turn the awareness built on social into consistent, profitable sales.

Media Buying

Performance Max

Shopping Ads

Keyword Research

Competitor Research

Search Ads

YouTube Ads

Hide Details

What’s Included:

  • Performance Max Campaigns: Full account structure optimized for cold traffic acquisition, configured with your best-performing products and advanced audience targeting.

  • Shopping Campaigns: Strategic product feed optimization, search term mapping, and custom labels to maximize visibility and ROAS.

  • YouTube Shorts Ads: Complete setup of top-funnel video campaigns using your existing creative assets, optimized for maximum engagement.

  • Search Campaigns: Strategic keyword targeting and ad copy development for both branded and non-branded search terms.

  • Remarketing Infrastructure: Full-funnel remarketing setup including dynamic product ads, abandoned cart campaigns, and custom audience targeting.

  • Analytics & Tracking: Enhanced conversion tracking, proper attribution setup, and integration with your existing analytics.

  • Optimization Guidelines: Complete documentation on managing and scaling your campaigns after handover.

Meta Ads

We fuel your top-of-funnel growth through high-performing Meta ads, powered by direct response creative that turns scrollers into buyers. Our data-driven creative process focuses on angles that drive action, not just awareness. By starting conversations on social, we create demand that converts across your entire marketing funnel – setting up massive wins when those same customers later search for your brand on Google.

Dynamic Creative

CBO Structure

Creative Analysis

Budget Scaling

Pixel Setup

View Details

CRO

We maximize the ROI of your paid ads by building high-converting product pages and landing pages designed to turn clicks into customers. Our conversion-driven process goes beyond aesthetics—every element is engineered to reduce friction, build trust, and drive action. By aligning page strategy with your ad campaigns, we make sure the traffic you pay for actually converts, compounding the impact of your media spend and fueling sustainable growth.

Landing Pages

Product Pages

UI / UX

Mobile Optimisation

View Details

Email Marketing

We craft and manage high-performing email campaigns and automated flows that turn subscribers into loyal customers. From product launches and promotions to lifecycle sequences like welcome, abandoned cart, post-purchase, and win-back flows—everything is designed to maximize customer LTV. Our background as media buyers gives us a performance-first edge, while our deep understanding of your customer profile ensures every send feels personal, We craft and manage high-performing email campaigns and automated flows that turn subscribers into loyal customers. From product launches and promotions to lifecycle sequences like welcome, abandoned cart, post-purchase, and win-back flows—everything is designed to maximize customer LTV. Our background as media buyers gives us a performance-first edge, while our deep understanding of your customer profile ensures every send feels personal, relevant, and revenue-driven. understanding of your customer profile.

Flows

Campaigns

Audience Segmentation

Design

Copywriting

View Details

  • They're smashing it for my brand!

  • They've increased our spend by over 20x!

  • George and his team will take very good care of you.

  • It’s been incredible guys. We’re very happy.

  • Can’t recommend them enough for their knowledge, skill, sincerity, prompt communication & flexibility.

Working with us

Here's the kicker - we're not your usual agency.

You can engage us in a variety of ways depending on where your eCommerce brand is at. These range from done-for-you services, done-with-you coaching and do-it-yourself courses.

1

Done For You

Let us take the reigns and manage your ads or email for you on a month to month basis. We'll feel like we're part of your own in-house team. Book a call to find out more.

2

Done With You

Not a fan of paying a monthly agency retainer? No worries, we've got you covered. We also help brands with 1-1 coaching on Google and Meta ads or their email marketing. Book a call and select that you're interested in our 'coaching' service to find out more.

3

Become An Affiliate

Know eCom brands who need help with their marketing? We'll pay you $2,000 immediately upon a brand that you refer to us becoming a client. Book a call and select that you are interested in our affiliate program to find out more.

Case Studies

Explore the projects where we played, experimented, and built something amazing.

Real brands. Real numbers. Here’s how our strategies turned experiments into measurable growth.

Google Ads

YouTube ads

CREATIVE

Pony Jet - From 0 To Hero

Google ads

meta ads

CREATIVE

Crazy Compression - Unlocking a New Acquisition Channel

Google Ads

YouTube Ads

Protein.com - Scaling To $100k/m With Just 4x Ad Campaigns.

Our differences

While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.

We combine elite creative, full-funnel strategy, and hands-on coaching to give your brand more than just ‘ads’ — we give it momentum.

Others

Cheap media buyers

Slow communication

Optimise for ROAS

6-12 month contracts

One-Time Campaigners

% of adspend pricing

Outdated Methods

Limited Scope

Just Another Client

Paid House

Fractional CMO's

Avg. Response Time < 30 mins

Optimise for profit

Month to month agreements

Long-Term Partners

Flat monthly retainers

Internal Tools

Full-Service Experts

Passion & Care

Client Stories

Hear

stories

straight

from

the

people

we

helped!

"

"They jumped into a mess of my Google account, turned it around, did a ton of work, and improved its efficiency. I can't say enough good things about George and his company."

Nate Banks

Founder, Crazy Compression

"

"Can't recommend George and his team enough... from the get go we've been profitable. If you are looking at Google ads, go with George and his team 100%."

Jake Ellis

Founder, Cadena Jewellery

"

"My name is Camilla and I am the owner of Silverette usa. I have been working with The Paid Search Co. For over 6 months and I was completely impressed with their professionalism and customer service.They have been always available to answer my questions and very clear about the goals we would be able to achieve. I recommend them to anyone who is looking to scale up their google ads presence."

Camilla Bazzanti

Cofounder, Silverette

"

"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!"

Toby Gilbey

Co-Founder, Pet Jet

"

"George and his team takes care of everything... Highly recommend. George and his team will take care of you very much.."

Gianluca Farone

Founder, Njord Gear

"

"The difference is between you and the 3-4 agencies we've worked with in the past is that you've drawn up an action plan and stuck to it."

Tom Trow

Cofounder, Bazoo

Nate Banks

Founder, Crazy Compression

Toby Gilbey

Cofounder, Petjet

Matthew Grobman

Co-Founder, Potty Mints

Mike Browne

Founder, Healix Infrared

About us

We are a performance marketing agency specializing in Google ads, with a proven system that's generated millions in revenue for over 100 brands.

We're not a generalist agency - we're paid advertising specialists who build systems that last. From brands scaling to $1m/month to maintaining profitable ROAS at scale, we help brands diversify their acquisition channels and grow sustainably.

Let's scale your brand across platforms.

Chief Scaler

George Clements

Founder & CEO

SMOOTH CRIMINAL

Oliver Gerrard

Head of Growth

Tech Alchemist

Kamran Syed

Head of Operations

You can be here

We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.

Join Our Team

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

What do I need to get started?

Simply book a call with one of our directors. We'll analyse the marketing setup of your business, and suggest a solution that is the best fit for your needs.

Do you offer prior ad account audits?

We absolutely do. Book a call today to get a free custom action plan for either Meta or Google, turned around within 24 hours.

How long do clients typically stay with you?

We have an average client retention of over 12 months. This is because we're not just 'an agency', we're your partners. We see our relationship in a different way, and we optimise for long term growth together.

Do you offer any guarantees?

No. Clients that don't trust in us or our extensive social proof are not the right fit for this agency.

What is a fractional CMO?

We're your fractional CMO for paid advertising. Our account managers bring CMO-level strategy to your Google and Meta campaigns, but at a fraction of the cost of hiring in-house. You get elite paid advertising expertise without the $200K+ overhead of a full-time hire.